ST Hotel
Hotels and Apartments in Malta
ST Hotel
Hotels and Apartments in Malta
The Brief.
LUCANDA. was approached by ST Hotels to overhaul their online presence, with the goal of attracting more guests and increasing the number of online bookings throughout the year.
The Brief.
LUCANDA. was approached by ST Hotels to overhaul their online presence, with the goal of attracting more guests and increasing the number of online bookings throughout the year.
The Result.
St hotels achieved 1M+ in revenue over a year
for 700 rooms with LUCANDA.
The LUCANDA engine
Phase ONE
Understand the client and Hotel’s unique selling points in order to find the best way to operate the LUCANDA. engine visibly
Organic: Making sure that the website is visible for the right keywords.
Paid: Making sure that the website is visible at the right time and at the right place to get users to choose us instead of OTAs.
Delve in the booking engine data to
plan the campaign and past data
Set up country targets
Budgets and consumption
per country
The LUCANDA engine
Phase ONE
Understand the client and Hotel’s unique selling points in order to find the best way to operate the LUCANDA. engine visibly
Organic: Making sure that the website is visible for the right keywords.
Paid: Making sure that the website is visible at the right time and at the right place to get users to choose us instead of OTAs.
Delve in the booking engine data to
plan the campaign and past data
Set up country targets
Budgets and consumption
per country
Phase TWO
Keywords to target to achieve direct bookings
Monthly KPIs to achieve our promise
Phase THREE
Optimise Campaigns and Strategy to achieve our KPIs
Reporting
Lucanda is part of the ANCHOVY. PLC Group and is a 
