Case study

IHG Case Study

By May 28, 2020 June 23rd, 2020 No Comments

IHG®
InterContinental Hotels Group

IHG®
InterContinental Hotels Group

Intro

Holiday Inn Express approached Lucanda at a time when they had not yet begun operations, as they were still under the process of constructing their brand-new hotel in the heart of Malta’s entertainment district, St. Julian’s.

Intro

Holiday Inn Express approached Lucanda at a time when they had not yet begun operations, as they were still under the process of constructing their brand-new hotel in the heart of Malta’s entertainment district, St. Julian’s.

BRAND AWARENESS
MOOD

As with all major brands, we were constrained to the brand style guide for most of the artwork, however as an agency we always strive to add a few accentuating elements, especially to bring out the local aspect.

Our main inspiration was the travel element, a heavy focus on colour and vibrancy, and the depiction of, young and energetic imagery.

BRAND AWARENESS
MOOD

As with all major brands, we were constrained to the brand style guide for most of the artwork, however as an agency we always strive to add a few accentuating elements, especially to bring out the local aspect.

Our main inspiration was the travel element, a heavy focus on colour and vibrancy, and the depiction of, young and energetic imagery.

IMAGE TREATMENT

We wanted to accentuate the dynamic lines of the architecture of the building, since it’s such a distinguishing feature of the hotel. In keeping with this edgy, vibrant look, we cut some of the images to mimic the same shapes and to create areas of positive and negative space for us to use for text or any other elements which may have been needed for artwork and adverts.

SOCIAL

We wanted the social media pages to really pop, using colour and the right imagery.

We considered the flow of posts from one to the next, so that the overall campaign would look considered and coherent.

SOCIAL

We wanted the social media pages to really pop, using colour and the right imagery.

We considered the flow of posts from one to the next, so that the overall campaign would look considered and coherent.

THE RESULT

With our Google Display Banners, we had obtained approximately 2,500,000 impressions and over 2000 website clicks.

Besides the numbers, the most important thing for us is client satisfaction. We want to build lasting relationships and grow together with our fantastic partners and clients. Here is what General Manager Matt Hill had to say about the campaign.

THE RESULT

With our Google Display Banners, we had obtained approximately 2,500,000 impressions and over 2000 website clicks.

Besides the numbers, the most important thing for us is client satisfaction. We want to build lasting relationships and grow together with our fantastic partners and clients. Here is what General Manager Matt Hill had to say about the campaign.

Lucanda is part of the ANCHOVY. PLC Group and is a

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